Conveying HR process highlights/ important to do’s etc…through employee handbook or HR manual is not enough; to get this register in every employee’s mind, it’s important to have seasonal HR Communications & Campaigns. This strategy helps to resolve many seasonal queries as and when required.
Align Communication with Goals - It’s about alignment of HR processes with the goals of business. HR does not have a face, but do have an image, which needs to maintain by consistently delivering to internal customers. It is necessary for HR to be aware of what they need to accomplish - in terms of both the brand image of the company and goals.
Delivery is Critical - The method of delivery is very crucial. Utilizing all the channels of communication to the full extent is essential. Whether using team rooms, updates to employees, campaigns, Did You Knows, employee surveys, business meetings or Concalls, need to ensure that HR get the right message to the right people in most efficient way. While the quality of the communication is indeed important, the quantity is also vital.
In a nutshell, communication strategies for HR can be:
• Keep it Succinct Make sure that message is not overcomplicated. Keeping it simple & clear.
• Message should be Straightforward Don't be ambiguous about what to convey.
• Address the target Need to segment audiences & message as per the requirements.
• Make it Personal Help employees to understand how they are affected personally. When people know exactly what's in it for them, they respond more effectively.
• Make it Memorable Ensure that message is striking enough to stand out from many communications employees receive every day.
• Focus on Being Results-Oriented Making an assessment of how effective communications are and devise follow-up strategies according to the results. Incorporate successful measures as a part of the overall strategies of communication.
• Modes of communications can be thru emails, SMS Blaster, on Intranet
Detailed Communication Plan
Use Communication checklist (e.g. is mentioned below):
Will the reader get clear understanding of the reasons for communications & its outcome by outlining the “Why, What, When, Who, and How” of the project?
Are the needs and goals clearly defined & agreed upon?
Has the Communication Strategy & schedule been outlined, defined & approved for an effective plan?
Has the communication metric is defined to measure effectiveness & result areas
Use Communication Planner (e.g.)
Tactics Owner Audience/Who Objective/Key messages/What Mode/How Content/Why Frequency/Metrics Release date/When End date
Use Communication Issues Tracker (e.g.)
Date of record Risk Probability Impact Mitigation
Use Communication Evaluation Process (e.g.)
• For Process based communication, Website based communication, Overall communication effectiveness etc…
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